Create promotional postcards for Goldcon Construction an award-winning home builder and renovation company in Vancouver. Visit goldconconstruction.ca to see their works.
Challenge: Use their website as the style reference to create a neat and sophisticated postcard.
Solution: Analyze the website and look for distinctive patterns that can be used to make the look consistent. I decided to go for the gold accent from their logo and square outline/lines from their "25 years experience" graphics. I used the lines to emphasize and divide content and the squares to frame and emphasize the images.
Solution: Analyze the website and look for distinctive patterns that can be used to make the look consistent. I decided to go for the gold accent from their logo and square outline/lines from their "25 years experience" graphics. I used the lines to emphasize and divide content and the squares to frame and emphasize the images.
A. Promotional Postcards utilizing Goldcon's existing brand
B. Folder Design | I took an excerpt from their mission statement and put it on the sleeve.