Moretti Ristorante is a high end Italian Restaurant based in New York. Their target market consists of wealthy socialites, celebrities and people with a lot of money.
Challenge: To make it quick for people to make a reservation due to their busy schedules and to direct them to the reservation button without coming too pushy and cheap.
Solution: Focus on the information architecture combined with effective design to help increase the website’s conversion rate. I also highlighted their exclusivity by adding in a celebrity testimonials section and by embedding the instagram feed of their famous celebrity chef.